We love our products so much that we're our own best customers.
Our story begins in the 1980s, when our founder — the son and grandson of two of Guatemala’s most respected physicians of the 20th Century — made the decision to change his lifestyle, focus on his health, and find wellness. At the peak of a successful business career that led him to rub shoulders with international celebrities in the United States, Europe, and Latin America, he realized that the stress and backstabbing that defined the world of business in the eighties were shaving years off his life.
Despite being only in his early 40s, and an athlete his entire life, he discovered that he was suffering from high blood pressure, tachycardia, hernias, and ulcers. That is when he learned the importance of living with peace, tranquility, and positivity.
Having grown up in a family that always valued medicine and science, our founder started a quest to find the best natural products developed and recommended by scientists. That was how, in 1984, he began a partnership with one of the most prestigious natural product growers in the United States. Located in the semi-arid regions of the Southwest, our partner facilities are in the ideal location to grow the highest quality aloe vera. That miraculous plant became the cornerstone of our founder’s wellness regime and has helped maintain near perfect health for his entire family for 35 years.
After experiencing for himself the undeniable benefits of aloe vera, echinacea, and other natural products, our founder decided to launch a new enterprise dedicated to helping others learn the healthiest ways to live — with the help of the best natural, organic products.
Today, Ela exists to make our vision a reality: We want to live in a world where people enjoy wellness and holistic health, as well as mental and spiritual balance. Our mission is to promote holistic health, bringing our clients the best natural products in the market, and offering them resources that help them live a life of wellness.
Despite being only in his early 40s, and an athlete his entire life, he discovered that he was suffering from high blood pressure, tachycardia, hernias, and ulcers. That is when he learned the importance of living with peace, tranquility, and positivity.
Having grown up in a family that always valued medicine and science, our founder started a quest to find the best natural products developed and recommended by scientists. That was how, in 1984, he began a partnership with one of the most prestigious natural product growers in the United States. Located in the semi-arid regions of the Southwest, our partner facilities are in the ideal location to grow the highest quality aloe vera. That miraculous plant became the cornerstone of our founder’s wellness regime and has helped maintain near perfect health for his entire family for 35 years.
After experiencing for himself the undeniable benefits of aloe vera, echinacea, and other natural products, our founder decided to launch a new enterprise dedicated to helping others learn the healthiest ways to live — with the help of the best natural, organic products.
Today, Ela exists to make our vision a reality: We want to live in a world where people enjoy wellness and holistic health, as well as mental and spiritual balance. Our mission is to promote holistic health, bringing our clients the best natural products in the market, and offering them resources that help them live a life of wellness.
